What We Really Do - Meeting Rooms at the Rostie Group


Admin Professionals Do More Than Book Meeting Rooms


Even if you have never given it much thought before, it’s easy to appreciate the sheer number of industries supported by admin professionals and how pervasive the role is in terms of keeping CEOs and managers on the right track.
Just how much as the profession evolved?
In early human history, great leaders were traditionally accompanied by advisers or scribes  who were also of critical importance because of their role in capturing important information. As gender roles evolved the once male-dominated scribe/confidant became the more familiar personal or private secretary.
As the role of secretaries expanded and more women demanded shorthand skills in particular, more schools opened up and associations like the Canadian National Secretaries Association was formed (in 1951).
Today many admin professionals are committed more than ever to improving in their field as well as, hold varied titles and carry out distinctive tasks on a daily basis. Today’s administrative professional does more than book meeting rooms but must understand software for word processing, presentations and spread sheets inside and out and be able to fix copiers and fix fax machines in stride. In many cases, the AA is the glue that binds it all together and their jobs can serve as launch pads to managerial positions.
Admin professionals are constantly directing the flow of never-ending office bustle that ensures they quickly become comfortable balancing numerous tasks simultaneously. Above average people skills are either brought to the table to be begin with or developed out of necessity in this profession. AAs need to not only communicate with customers and vendors, but also with executives and managers. Being an AA means you are most likely to have a good idea of what’s going on because you are deeply involved in so many different things. AAs often know more about what’s going on in the organization than, say, the executive does. Therefore It’s important that AAs can speak to these things that are ongoing in the environment when the job requires them to.


Why You Should Love Video Conferencing in Toronto


Many small and mid-sized businesses owners share the challenge of operating companies with an understaffed and overworked IT department on tight operating budgets.
In the face of these challenges, how will you grow your small to mid-sized business enough to reach new markets while competing with much larger companies? Video-conferencing is one way to reduce the costs of expansion and the challenges in communication that come with. Here are some other benefits of video-conferencing.
1. Save Money
Prohibitive travel costs no longer need be so prohibitive with video-conferencing solutions. Save money on travel while conveniently maintaining quality relationships with clients and staying in touch with colleagues on a regular basis.Whittle down your travel budget to include one or two high profile,critical face-to-face meetings a year.
2. Retain Talent
Studies bear it out and you may be inclined to agree that the majority of employees like to telecommute. In this mobile work culture increase your ability to keep your top talent by giving employees who relocate or need to work from home a few days a week and in turn save on office space, expensive restaffing and retraining. This will be especially critical If your firm is small and relies on the expertise of a small trusted unit that has built up goodwill with your customer base and represents hard-to-replace institutional knowledge.
Don’t wait months to meet. Make quick timely decisions via web conference where you and your team can discuss and share immediate feedback…
3. Add a Personal Touch
4. Archive sessions for retraining purposes or review
5. Reduce commute time and “downtime”. Increase productivity
6. Video Conferencing Saves Time
7. Get in on the Act
Size no longer has to limit smaller businesses from going global. The 90s belonged to the multinationals who were infrastructure and capital-rich and could therefore take advantage of globalization. Videoconferencing tools have shrunken the globe and now smaller companies can be cross shores and be fast, nimble worthy competitors internationally.
Take advantage of web and video conferencing. It’s easy now that the latest services are much less expensive and more flexible than before.

Could Your Business Use 131 million YouTube views?


Tom Dickson, Founder and CEO of BlendTec tests his blender on everyday items to see if they will… well, blend. The Will It Blend series was a huge success with total video views exceeding 131 million. Could your business use 131 million YouTube views?
Creating video for web is very low cost, cost effective and the potential ROI greatly exceeds that of traditional media. Here are a few tips to creating effect videos for the web.
Catchy titles – make your title catchy. With the right keywords (don’t forget Google owns Youtube) you will make your video easier to find with the right searches by the right people.  ”How To…” videos are great because the title communicates what should be in the video and it implicitly positions you, the uploader as an expert in the topic.
Short & Sweet – Provide great compact, content and get to the point. Studies show that the average attention span of internet users has decreased from a few minutes to a few seconds over the past five years. Some video bloggers use special editing techniques to keep their audience engaged by having regular, abrupt transitions. Your video doesn’t have to go to this extreme but baring this in mind will be critical to the success of your video.
FAQ & A – A good place to start if it’s your first video is answering FAQs’ (Frequently Asked Questions) about your service category or something related to the problem you solve for customers. Answering questions sets you up as an expert in the eyes of your prospects and gives you a competitive edge by taking a step towards the trust necessary to be chosen.
Myth Busting – Listing commonly held misconceptions about your industry can be effective because this content not only demonstrates knowledge but potential clients will most likely find this information educational and memorable. For added effect explain away these myths by using a story about how you solved a related problem for a client.
If you want to learn more about creating effective video for the web that will dramatically increase the visibility of your business, watch this FREE webinar on Monday, April 9, 12-1 pm EDT with Sofia Stefou of Sofina Media.
The Rostie Group is the premier boutique provider of executive office spaces, virtual offices and meeting rooms in Toronto. 

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