Videoconferencing Goes Mainstream

Business Week recently published a very interesting article detailing the growing worldwide popularity of videoconferencing. Cisco and Logitech, as we as other emerging tech companies, are quickly developing low-cost videoconferencing solutions that appeal to both home and business users. These developments seem to suggest that video conferencing will soon become an integral part of our daily lives as an invaluable global communications tool.

According to the article...

"Yet seemingly overnight, companies including Cisco Systems (CSCO), Logitech International (LOGI), and several lesser-known startups are engaged in a flurry of dealmaking aimed at grabbing more of the market and bringing the technology into more businesses and homes. Cisco on Nov. 16 upped to $3.4 billion its bid for market leader Tandberg (TAA.DE), hoping to win over investors who said the Oslo, Norway-based company is worth more than the initial $3 billion offer. Cisco may also introduce a videoconferencing product for consumers at the Consumer Electronics Show in January, BusinessWeek has learned. And in its largest-ever acquisition, PC accessories giant Logitech said on Nov. 10 it will pay $405 million for LifeSize Communications, a maker of high-end high-definition videoconferencing gear. Shares of Polycom (PLCM), the last remaining videoconferencing pure play, have risen 12.5% since Oct. 28, on hopes it may be the next to be bought.

The deals underscore a growing sense that videoconferencing is finally ready to go from an exotic luxury to an everyday part of business life. Thanks to increased broadband capacity, corporate networks can now better handle bandwidth-hogging videoconferencing sessions. Scores of consumers and businesspeople have sampled low-end options such as those offered by Internet-calling provider Skype, and millions of people now carry powerful laptops and smartphones with the processing power needed to join conferences from anywhere. Cisco has helped increase visibility for videoconferencing by heavily promoting its TelePresence technology, recently in a self-mocking product placement on NBC's 30 Rock."


To read the complete article, click here